Advertising Design | Typography Progression

Print Magazine Ad (The Ridiculous Run): A bold typographic composition that celebrates movement in its most expressive and energetic form.

One of the main challenges was creating a clear progression from less to more type, while still ensuring the visual cohesion of the campaign. Through color, layout, and symbolic design choices, I was able to build a consistent and empowering brand narrative that celebrates both movement and identity.

Outdoor Poster (Let’s Break Barriers): A bold statement placed in an urban setting to invite public participation in a fall promo pop-up.

This project focused on designing a cohesive set of three advertisements for a single brand. I selected Adidas and centered the campaign around feminism and empowerment through movement. Each ad builds on the next, progressing from minimal to expressive use of typography — while maintaining a unified visual language.

I was inspired by Adidas’ existing messaging around strength and inclusivity, and chose to highlight it through a feminist lens. The campaign uses purple, a color historically associated with feminist movements, to embrace the power and femininity of the message. The recurring use of circular shapes represents rhythm, progress, and the steps taken while running — reinforcing the core message: that movement is power.

Web Banner (Running Needs Nothing But You): A digital ad integrated into a lifestyle platform, promoting individual empowerment and inclusivity.