Style Swap reflects my ability to create a complete branding system — from concept to multi-platform execution — while solving complex visual and strategic design problems.

One of the key challenges was balancing luxury with sustainability — ensuring that the brand felt high-end while communicating its eco-conscious mission. Another challenge was designing a cohesive visual system across platforms (logo, web, and print) that would feel unified, yet flexible for various media. I addressed these by carefully selecting timeless design elements and maintaining strong visual consistency through grid systems, typography rules, and color application.

Full Web image

This project involved creating a full brand identity for a conceptual clothing company. The brand, Style Swap, is built around the idea of luxury clothing swapping and renting — offering a sustainable, high-end alternative to fast fashion. From concept to execution, the goal was to design a brand that feels elegant, modern, and exclusive, while remaining accessible and environmentally conscious.

I developed Style Swap visual identity starting with a refined logo, a sleek color palette that communicates sophistication. I then designed a responsive website layout to reflect the brand’s digital presence — emphasizing usability, clear product displays, and a premium shopping experience. Finally, I created a print advertisement campaign, focusing on aspirational imagery and clean editorial layouts to mirror luxury fashion magazines.